Project Details

Setting & Masterplan – Standing 341 meters tall above Burj Khalifa Boulevard, this single 65-storey tower is situated on a half-hectare plot and features only 150 residences. A vehicle-free podium garden encircles the base, while a private arrival court provides direct access to Sheikh Mohammed bin Rashid Boulevard and the new Downtown tram loop.

Architecture & Exteriors – Mercedes-Benz's "Sensual Purity" design language features fluid aluminium panels, diamond-cut glazing, and aerodynamic terraces. Deep fins help reduce heat gain, while integrated LED ribs transform the exterior into a signature element at night.

Interiors & Layouts – Homes range from 1,586 to 18,101 sq ft, featuring 3.3 m ceilings, panoramic glass, German kitchens, and smart controls for climate, lighting, and curtains. Units with four bedrooms or more include private lifts, sky pools, or winter gardens, while penthouses boast showroom-style car galleries.

Lifestyle & Amenities – Residents can enjoy a podium infinity pool, a two-level fitness club, spa suites, an outdoor cinema, a paddle court, a sky lounge, a kids’ academy, and a pet park. The concierge, valet services, chauffeur room, and on-call butler provide five-star hotel-like service. Meanwhile, ground-floor retail offers fine dining and curated fashion options.


Investment & Connectivity – A 70/30 schedule helps maintain compact capital, and the limited supply of 150 keys in Downtown's prime core leads to strong resale values and rental yields of over 7%. It’s just a four-minute walk to Dubai Mall, a ten-minute drive to DIFC, and a 15-minute trip to DXB via Financial Centre Road.